I continue my conversational series with Marty Daniels, owner of Podovox. This time around, we take a look How To Launch A Branded Podcast. Marty and I are asked this often from businesses. We look at six different things that we ask our clients before jumping in to creating branded podcasts.
The six things we look at are:
1) define your audience,
2) define your goals,
3) focus on what makes your brand awesome,
4) define your podcast voice,
5) know how to engage your listeners,
6) the investment.
https://www.511.media
https://podovox.com
Affording College with Aaron Greene - Early Decision vs Early Action
What does "early decision" and "early action" mean when choosing a college? It could mean the loss of your negotiating power for a better tuition price tag. Confused about the difference between these decisions? Aaron is joined by Alex and Emma to help clear up the differences in this podcast.
During each episode, Aaron Greene, Founder and CEO at College Liftoff, and his staff of counselors help students and families reduce the cost of higher education, navigate the application process, and make well-rounded decisions by evaluating the modern metrics of education.
College Liftoff emerged from Aaron’s desire to help students learn to treat education like an investment, accounting for the career, academic, and financial factors that shape this decision. He has also forged a debt control calculation to set student loan debt limits for each student. College Liftoff opened its first office in Columbus, Ohio in May 2009.
https://facebook.com/collegeliftoff
Affording College with Aaron Greene - Your Questions Answered - How Do We Get More Money For College?
We've received a lot of questions this summer. But one of the questions that we've seen most often is from the parents of students who are already committed to a school, and are asking how do they get more money.
Aaron is joined by Alex and Paige during this episode to answer some often asked questions about college planning, including the when's and the why's.
During each episode, Aaron Greene, Founder and CEO at College Liftoff, and his staff of counselors help students and families reduce the cost of higher education, navigate the application process, and make well-rounded decisions by evaluating the modern metrics of education.
College Liftoff emerged from Aaron’s desire to help students learn to treat education like an investment, accounting for the career, academic, and financial factors that shape this decision. He has also forged a debt control calculation to set student loan debt limits for each student. College Liftoff opened its first office in Columbus, Ohio in May 2009.
https://facebook.com/collegeliftoff
Note To Future Me - Affording College with Aaron Greene
On this episode I talk with Aaron and Alex Greene. Aaron is the founder and CEO of College Liftoff. Alex, his wife, is the marketing director. They have a podcast called Affording College with Aaron Greene. The podcast is utilizing their expertise in college planning.
And what is interesting about the podcast and their industry, which is very, very young, is how they explain to their listeners that they have a problem that they need to address when they start preparing their students to go to college, financially.
Basically, right now we're looking at $1.3 trillion debt in college loans. And with their podcast, they're looking to address this situation to help families get away from walking out of the four year, the six year, or the eight year college ride with as little a debt as possible. Utilizing available scholarships, picking the best college that they should be picking for their student, all mixed in with trying to figure out how much information should they give away during each podcast.
It's tricky.
But I think a lot of businesses do encounter this when they start to create a podcast that shows off their expertise in their field. How much information do you give away? And I think they do a great job of explaining their process and their mindset of what they do with the podcast.
Hope you enjoy and thanks for taking notes with me.
www.collegeliftoff.com
Affording College with Aaron Greene - It's Common App Season
Common app season is here! In this episode, we talk with Paige, our Client Planning Manager, and our resident common app expert, as well as Alex, our Director of Marketing.
We break it apart and talk about the ins and outs of the common app process, what it is, and what changes you are going to find with it this year. We offer up some time tips to get everybody started on the right foot with this application season.
During each episode, Aaron Greene, Founder and CEO at College Liftoff, and his staff of counselors help students and families reduce the cost of higher education, navigate the application process, and make well-rounded decisions by evaluating the modern metrics of education.
College Liftoff emerged from Aaron’s desire to help students learn to treat education like an investment, accounting for the career, academic, and financial factors that shape this decision. He has also forged a debt control calculation to set student loan debt limits for each student. College Liftoff opened its first office in Columbus, Ohio in May 2009.
https://facebook.com/collegeliftoff
Note To Future Me - Broadcasters Meet Podcasters?
Joining me is Marty Daniels, owner of Podovox Professional Podcast Services.
Podcast Movement 2019, or PM19, includes a conference track entitled Broadcasters Meet Podcasters. One session in this track is called Branded Podcasts: Revenue Opportunities for Radio. We have the inside information about this session, and offer our insights to radio advertisers who are going to be presented this marketing idea. The good and the bad.
For the third consecutive year, Jacobs Media is partnering with the organizers of Podcast Movement conference. This track is designed to help the radio and podcast industries to discuss how the two sectors can work together. In what’s been dubbed a conference-within-a-conference, the three days of sessions in Orlando in August 2019 focuses not only on successful podcasting strategies but also where podcasting is heading.
Note To Future Me - We Love Schools
Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne.
Allerton Hill Consulting does no advertising. So why a podcast, when a podcast in itself could be considered advertising?
Carole does a great job explaining why they thought of using a podcast, and how they are implementing the podcast into their networking and support strategy. All the while not specifically supporting Allerton Hill Consulting.
It's a great example for any business owner who is looking at podcasting but is afraid that it could come off, as she calls it, "too schmaltzy," too much of an advertisement. It doesn't have to be. The We Love Schools podcast is really good example of that.
https://www.weloveschoolspodcast.com/
http://www.allertonhillconsulting.com/
https://www.weloveschoolspodcast.com/2019/07/fresh-local-foods-that-students-actually-eat/
https://www.weloveschoolspodcast.com/2019/06/the-big-blue-bus-of-washington-court-house/
Note To Future Me - Successful Encore Career
Employment For Seniors has provided career assistance and resources to nearly 30,000 clients, free of charge, over the past 40 years. So why does a non-profit need a podcast? And how does a non-profit "afford" to create one with already limited staff, budget and time?
I speak with Dr. Carol Ventresca, ED at Employment For Seniors about just that. With its first episode published in January of 2017, The Successful Encore Career Podcast has been a shining example of what non-profits can produce and utilize in their content creation.
Affording College with Aaron Greene - Your Questions Answered
Aaron is joined by Alex during this episode to answer some often asked questions about college planning, including the when's and the why's.
During each episode, Aaron Greene, Founder and CEO at College Liftoff, and his staff of counselors help students and families reduce the cost of higher education, navigate the application process, and make well-rounded decisions by evaluating the modern metrics of education.
College Liftoff emerged from Aaron’s desire to help students learn to treat education like an investment, accounting for the career, academic, and financial factors that shape this decision. He has also forged a debt control calculation to set student loan debt limits for each student. College Liftoff opened its first office in Columbus, Ohio in May 2009.
https://facebook.com/collegeliftoff
Affording College with Aaron Greene - The Benefits Of Your Student Getting A Job
How important is it for your high school or college student to have a part-time job? Are there benefits beyond a few extra bucks for pizza and gas for the car? You better believe there are.
Aaron is joined by Alex during this episode to dig a bit deeper into this subject, and explain how important it is for your student's career to look at part-time work as part of the learning process.
During each episode, Aaron Greene, Founder and CEO at College Liftoff, and his staff of counselors help students and families reduce the cost of higher education, navigate the application process, and make well-rounded decisions by evaluating the modern metrics of education.
College Liftoff emerged from Aaron’s desire to help students learn to treat education like an investment, accounting for the career, academic, and financial factors that shape this decision. He has also forged a debt control calculation to set student loan debt limits for each student. College Liftoff opened its first office in Columbus, Ohio in May 2009.
https://facebook.com/collegeliftoff